Beer can make the most benevolent of men to the most questionable of things…we decided to make soap. Out of beer. And then give some away to those in need.
My wife and I started Damn Handsome Grooming Co about a year ago as a result of simply not being able to find honest, natural Men’s grooming products at our local markets. At the time we also seemed to have an insane amount of brewed ingredients left over from going on a craft beer brewing bender the last few months - and we were told that these “bottom of the barrel ingredients” were actually the best stuff on earth for the skin and hair.
After chatting with some of the local craft breweries here in Michigan we realized that all these beautiful building blocks to healthy skin were going to waste. In fact about 90% of all ingredients used in the brewing process are discarded. Enter light bulb above head.
Upon learning this (and of course partaking in some craft beer) we set out on a mission: To provide men with damn good, hardworking products that to help them look a just little more dapper, feel a hell of a lot more manly AND to create a company that is as sustainable as it is beneficial.
At Damn Handsome we are partner with craft breweries all over the US to re-purpose their brewed ingredients into natural, healthy provisions. These handsome handmade products put beauty regimens aside and provide intoxicating products for the modern man. We value what’s useful, what is classic, well-made, hardworking and long-lasting. That’s why our primary goal is - and always will be - to sustain a brand that is helpful without introducing more waste into the carbon cycle.
In short, we want to make our earth a little better, not a little worse. Because of this, for every two bars sold we donated soap to those in need. Why soap? Well, through our adventures in researching the soaping process we uncovered that in impoverished communities all over the world the leading causes of death in children - responsible for over 2.4 million deaths annually - are diseases that can be prevented with soap. Simple, basic soap. In fact, in these communities, even the act of hand-washing can cut morbidity rates in these communities by nearly 50%. Light bulb.
The road to Damn Handsome was not typical - although I think most companies will say the same - our’s was fueled by a need and is driven by a desire to do more. Our goods are those that work for you, naturally, and don’t take them selves too seriously. No fancy marketing, no misleading slogans. All of that replaced by function and the nobility in knowing that behind every purchase is an action that gives and doesn't take.
At the end of the day I think that’s something we can all raise a glass to.
Jarrett Blackmon, Founder / Creative Director
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